Custom marketing content on the rise

A new survey shows that B2B marketers are spending 29.4% of their budgets on custom content and custom publishing initiatives.

Of the 22 types of custom projects in question, a majority of marketers reported producing e-mail newsletters (69%), white papers (50%), and case studies (48%). Other popular formats were:

• Internal communications via Intranet (36%)
• Employee newsletters (29%)
• Custom events & road shows (39%)
• Webcasts/webinars (31%)
• External newsletters (28%)
• Blogs (28%)
• Microsites & online portals (27%)
• Online videos (22%)
• External custom magazines (18%)